Bharatbook.com
added a new report on "Consumer Trends in the Fragrances Market in the
UK, 2011 provides the results for the Fragrances market in the UK from
unique, highly detailed and proprietary study of consumers’ Consumer
Packaged Goods."
Bharatbook.com added a new report on "Consumer Trends in the Fragrances
Market in the UK, 2011 provides the results for the Fragrances market in the UK
from unique, highly detailed and proprietary study of consumers’ Consumer
Packaged Goods."
Summary
Marketers in the Fragrances market in the UK face a major challenge.
Understanding market size and segmentation is valuable, but the keys to
effective targeting is knowing just how valuable specific consumer groups are,
and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and
market data which show exactly the size of consumer groups, how much of the
Fragrances market in the UK they account for and which consumer trends drive
their behaviour, and as such allows marketers to develop strong growth
strategies.
http://www.bharatbook.com/market-research-reports/consumer-goods-market-research-report/consumer-trends-in-the-fragrances-market-in-the-uk-2011.html
Scope
Consumers’ uptake of products and the influence of consumer trends are
fundamental causes of change in markets – and as such marketers need to know
what these trends are and be able to quantify their influence in the market.
This report provides highly detailed insight into exactly who the consumer is
and how the latest consumer trends are changing the market by examining over 20
consumer trends and the share of sales across over 30 consumer groups.
market research
Reasons To Buy
The data provided allows marketers to track consumer behaviour through to
its actual value impact on a product market. Unique in the market, this provides
readers with a highly detailed data analysis of the market allowing marketing
tactics and strategy to be updated in line with the very latest consumer
behaviours.
Key Highlights
Detailed category coverage is provided, covering the Female Fragrances
market, the Male Fragrances market and the Unisex Fragrances markets
Detailed consumer segmentation data covering over 30 consumer groups, 20
consumer trends and consumption frequency for each product category covered.
Detailed brand and private label category shares for 2011 for each product
category
Unique retailer choice and switching data at the product category level for 2011